Luncheon Keynote

“Android Adoption and its Economic Impacts to Product Software Strategy”
presented by Mark Benson, Director of Software Strategy, Logic PD

Due to the recent increased rate of Android adoption for mobile computing platforms, a natural question arises for embedded product developers and leaders regarding how to engage with the movement and leverage its success. By using the economic model of Cross-Elasticity of Demand (XED), we can come up with a framework that guides our thinking about how the changing price point for one product family (i.e. the adoption of Android), affects the demand for another (i.e. a given corporate software product roadmap). This presentation attempts to introduce such a framework by analyzing (A) independent products in the marketplace, (B) substitute products in the marketplace, and (C) complementary products in the market place, with the goal of enabling intelligent and timely business decisions within a dynamic technical climate.

About the Speaker:  Mark D. Benson is Director of Software Strategy at Logic PD.  Mark directs systems engineering, product planning and execution, organizational design, and software architecture and design within the embedded software engineering department.  Mark's responsibilities include leading highly-creative and productive multi-discipline teams in the development of advanced embedded product designs for the industrial, medical, aerospace, military, and consumer industries. 

Since joining Logic PD in October 2000, Mark has had increasingly more responsibility within the software engineering team, most recently as Director of Software Strategy within the products value stream.  As part of this role, Mark is responsible for leading product software development and championing the software aspects of the Technology Roadmap.   Mark holds a M.S. in Software Engineering from the University of Minnesota and a B.S. degree in Computer Science from Bethel University in Arden Hills, Minnesota.