Luncheon Keynote

12:30 pm ~ Special Guest Speaker

MAKING TECHNOLOGY MATTER FOR USERS - CONTINUOUS, PROACTIVE HEALTHCARE
presented by Brad Löhrding, Vice President - Product Design, Logic

The movement towards continuous, proactive healthcare encourages individuals to take an active interest in their health. Technology products that support and encourage a healthy and sustainable lifestyle are effective only if they are adopted by users and seamlessly integrated into their lives. By applying lessons learned from the design of consumer products we can work to create these deep personal connections and promote change.

About the speaker:  Brad Löhrding has been with Logic for 8 years, currently in the role of Vice President -Product Design, located in the Minneapolis, MN corporate offices. He is a product design and development leader with over 20 years of broad experience in consumer electronics, communications, healthcare, e-services consulting and automotive industries. Mr. Löhrding has previously worked as both a corporate designer and a consultant in positions at Volvo, Motorola, and Sapient.  His specialties include: product design, industrial design, interaction design, design research, design management, innovation, product strategy, concept development, product development and user interface design. Mr. Löhrding holds an MS in Product Design from Stanford University.